One area where companies fail to use social media properly is by only posting their own content on the social media sites. You need to provide content from other sources that shows you as a curator of helpful information. Of course, you can include your own content, but you need to remember that social media is not about you and your company. It’s about your fans and what you can do for them.
Second, by liking other pages, you stand a good chance that they will reciprocate and like your page. This then puts your updates into their newsfeed, so long as they don’t unfollow you, meaning that while they still like your page, they don’t want to see your updates. This can often be the result of companies either posting way too often or posting too much of their own content.
So, where do you find good pages to like? Start by finding a single page that will interest you and your fans. In the example shown in the picture, I’m choosing the Pennsylvania Dental Association’s (PDA) page. I work in the professional (not consumer) dental field, so I gravitated to this pretty easily. Look at the area within the starburst. This is the area that shows which pages the PDA likes.
There’s a very good chance that these pages will be of interest to you as well if you were in the dental community. Here is just as sample of pages that they have liked that would probably of interest to people in the dental field: